Retail packaging decisions begin months - sometimes more than a year - before products reach shelves. Our packaging trend forecasting resources help brands anticipate emerging color direction, material innovation, and seasonal storytelling opportunities early enough to influence development timelines.
Encore International translates global trend movement into manufacturable packaging concepts for secondary packaging, accessories, and gift-with-purchase programs, helping retail brands align packaging with where the market is going next.
Encore International translates global trend movement into manufacturable packaging concepts for secondary packaging, accessories, and gift-with-purchase programs, helping retail brands align packaging with where the market is going next.
Why Trend Forecasting Matters in Packaging DevelopmentPackaging is one of the earliest signals consumers receive about a product. When packaging aligns with emerging visual and material direction, it communicates relevance immediately at shelf and online. Because custom packaging programs often begin months before launch, trend awareness isn’t optional, it’s strategic. Trend-informed packaging helps brands:
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How Encore Applies Trend Forecasting to Custom PackagingEncore’s forecasting approach focuses on what matters for real packaging development, not just inspiration. We translate emerging direction into:
Our goal is simple: help retail brands make packaging decisions earlier and more confidently. |
Explore Our Latest Packaging Trend Reports
Latest Forecast: Spring / Summer 2027 Packaging Trends
Boundless Horizons
A season shaped by harmony, transformation, and sensory discovery across materials, patterns, and color environments.
A season shaped by harmony, transformation, and sensory discovery across materials, patterns, and color environments.
Seasonal Packaging Inspiration & Planning Guides
Explore Earlier Trend Reports
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Pantone 2026 Color of the Year
A directional color influencing seasonal palettes, materials, and packaging accents.
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Fall/Winter 2026 Packaging Trends
Tactile materials and heritage-inspired finishes with depth and refinement.
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Spring/Summer 2026 Packaging Trends
Nature-driven palettes paired with soft textures and fluid material contrast.
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Who These Trend Reports Are Designed For
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Our packaging trend forecasting resources are especially useful for:
If your team is planning packaging for an upcoming retail launch window, these insights can help guide early decisions. |
Work With Encore on Trend-Informed PackagingTrend forecasting is most valuable when it connects directly to execution.
Encore International partners with retail brands to bring emerging material and visual direction into custom packaging programs – including secondary packaging, accessories, and gift-with-purchase items designed for upcoming retail launches. If you're planning an upcoming launch and want support aligning packaging with future retail direction, our team can help. |
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