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In looking ahead to trends for Spring/Summer 2021, we've created a trend report that highlights trend colors, patterns, and materials and interprets them into various types of packaging for your inspiration. Check it out now!

Are you looking for on trend packaging for your product? Contact us today!
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PS - Do you like seeing our trend reports but wish you could get your hands on them earlier? Sign up for our email newsletter to get them before everyone else!

Over these past few months, many of us have been sheltering in place, working from home, and watching the COVID-19 crisis unfold. Now, as state regulations permit, businesses are beginning to open again, but life is not simply returning to the old normal. Not only has this pandemic affected retail sales in the recent past, it will continue to have an effect in the foreseeable future.

Overall, store closings have set retailers back. In March, retail sales dropped 8.7%, the largest month-to-month decrease since the Census Bureau started tracking the data in 1992. But this overview doesn’t tell the whole story.

The impact seen varies greatly depending not only on the type of retail business but also whether they sell online. According to BigCommerce, Food & Beverage and Gifts & Specialty online sales are up 7.2% and 18.9% respectively, while NPD has reported that the week of March 28, 2020, online beauty sales jumped 47% year-over-year. Although alcoholic beverage sales have spiked significantly, the distribution and type of alcohol being sold has changed enough to upend the liquor industry. And consumer reactions to the pandemic also vary from one generation to the next and between men and women, adding even more flux to the situation.

In recent weeks, online versus in-store sales trends have started to slowly reverse. Stores have begun opening with precautions, but that doesn’t mean sales will automatically jump back to where they were before. As Imogen Matthews asks in Happi, “One of the big questions is where people will want to buy and from whom—is direct contact ever going to re-emerge?” Until that time, retailers will need to continue to be creative as they open locations, offering services such as buy online and pick up in store, no-contact delivery, and appointment shopping.
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Although the effects of COVID-19 have and will continue to vary, we have recovered from recessions in the past and expect to again now. The questions in everyone’s mind are, how long will it take, and will this change the shopping environment permanently?

Are you looking for on trend packaging for your product? Contact us today!
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PS - Do you like seeing our trend reports but wish you could get your hands on them earlier? Sign up for our email newsletter to get them before everyone else!

Encore International is excited to announce that we've won two awards in the 41st Annual NJPEC Package of the Year competition!

The limited edition George & Viv 24 Days of Beauty advent calendar box we supplied for Anthropologie won the Promotional Gold award. This rigid book style box contains twenty four inner folding kraft boxes for individual product to be opened each day leading up to Christmas. Illustration style graphics with gold, blue, and fushia foil created an eye catching visual on the shelf and online.
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The coffret box we developed for Luxe Brands for Ariana Grande was awarded with the Bronze in the Gift Set category. Inspired by a holiday box Encore created, this rigid foil wrapped box has a PET window on the front panel that allows viewing not only of the various products but also a dimensional scene inside. These layers add a unique element that really stands out, making for an excellent gift and worthy of keepsake.