Does Your Secondary Packaging Help Your Sell-Through?

How well is your product selling in stores? If you’re looking to improve your sell-through, it might be time to consider updating your secondary packaging.

According to Forbes.com, you have seven seconds to make a first impression. In those seven seconds, the customer uses visual cues to make rapid decisions about what they are presented with. With your product standing on the shelf amidst an assortment of options, what you do with your secondary packaging can sway the customer’s opinions one way or another.

There are a variety of ways to utilize secondary packaging to improve your sales. At the most basic level, it must accurately communicate information about the product inside. Understanding your customer and their wants and needs and adding copy or graphics accordingly will only help to earn their attention. And keeping visuals fresh by updating them seasonally or incorporating touches of new trends while still remaining in line with your brand can further set your product apart from your competitors.

Have you ever taken a step back to evaluate your secondary packaging to see if it’s helping your sell-through? If not, there’s no time like the present!

Are you ready to develop new secondary packaging for your brand? Call or email us today! 
​info@encoreintl.com 973.423.3880