Pantone Color of the Year 2023 - Viva Magenta

Pantone has announced their Color of the Year for 2023: Viva Magenta! A powerful shade of animated red, Viva Magenta is sure to bring a burst of energy and life to your packaging designs. Whether you're looking for a vibrant pop of color or a subtle hint of magenta, this hue is sure to make a statement. ​We were so inspired, we came up with a few package ideas in this stand out shade!